Gemstar-TV Guide International, Inc. announced that J. SCOTT CRYSTAL has been named Executive Vice President and Publisher of the TV Guide Publishing Group. In his new role, Crystal will be responsible for managing the sales and marketing teams for all of TV Guide's print publications and online platform. He will be based in New York, and join the company immediately.

Havas has named BOB SCHMETTERER its President and Chief Operating Officer. Schmetterer has been chairman-CEO of Havas' Euro RSCG Worldwide for the past six years, a position he will retain while assuming his new responsibilities. He and Alain de Pouzilhac, Havas' chairman-CEO, will manage the holding company together.

Saatchi & Saatchi Los Angeles this week announced the addition of KATHI PEREA as Director of Media Planning for the office’s major clients, including Toyota Motor Sales U.S.A., Inc. and Procter & Gamble. Perea returns to Saatchi & Saatchi where she spent more than 11 years in the media department working on the Toyota business. Most recently, she worked at Time Magazine for three years, where she managed top-name brands including Toyota, Lexus and Paramount Home Entertainment.

DENNIS PATRICK has been named President of National Geographic Ventures, a wholly owned subsidiary of the National Geographic Society. Patrick, a former Chairman of the Federal Communications Commission, President of AOL Wireless, CEO of Time Warner Telecommunications and, most recently, President and CEO of Patrick Communications Inc. and Doeg Hill Ventures LLC, will join the organization Jan. 6, 2003. He succeeds Richard Allen, who has been appointed President and CEO of Vulcan Sports Media.

MELISSA SPIEGELMAN has been named Executive Vice President of Sales at InSite Advertising. Spiegelman, an industry veteran, started her career at Ogilvy & Mather in their Non-Traditional Group. With more than 10 years of experience in industry, Spiegelman has worked both on the media planning and buying side as well as the sales side, most recently at TMG Media, where she was SVP, Director of Sales.

BusinessWeek announced this week the arrival of PEGGY WHITE as General Manager for BusinessWeek Online. Before joining BusinessWeek Online, White was Senior Vice President Sales & Business Development for MSNBC.com. Before MSNBC.com, she was Director of New Media for the National Basketball Association in New York.

LEE GARFINKEL is parting ways with Publicis Groupe. Garfinkel, who became Chief Creative Officer worldwide for D'Arcy Masius Benton & Bowles in September 2001, had been mulling an offer from Publicis Groupe SA CEO Maurice Levy to join the Publicis agency as Worldwide Creative Director. Publicis Groupe acquired D'Arcy through its merger with that agency's parent, Bcom3. The deal became final in September and Publicis announced that it would dissolve D'Arcy by the end of the year.

Publicis Groupe has named DAVID DROGA the new Worldwide Creative Director of the Publicis Worldwide network to replace Lee Garfinkel. Top executives at Publicis hope that Droga will bring the same drive and enthusiasm to the top creative position at the world's fourth-largest ad holding that he has shown during his recent tenure as executive creative director at Publicis-owned Saatchi & Saatchi, London.

MARTIN MCDONALD has been named Executive Vice President and Chief Creative Officer at the Dallas office of Rapp Collins Worldwide. He was most recently Creative Director in the Detroit office of D'arcy Masius Benton & Bowles, and has held similar positions at Hal Riney in San Francisco, BBDO New York and Los Angeles, Digitas in London and WestWayne in Tampa and Atlanta.

Independent ad agency Butler, Shine & Stern has named PATRICK KISS to the newly created post of Managing Partner. Kiss, who starts at Butler Shine in January, worked at FCB for seven years. During his time at FCB, he handled accounts for Levi Strauss & Co.'s Dockers and Major League Baseball, among others. He also led the shop's pitch for the five-year, $125 million account for the California Lottery, which is expected to issue later this month a revised request for proposal on the bid.