UNreal Marketing has named BOB ROTHENBERG as its Executive Vice President of Business Strategy. Before joining UNreal Marketing, Rothenberg headed up his own marketing and business development consultancy. Prior to his consultancy practice he was an Executive with Venture Advertising and GSI Commerce as well as an instrumental force in spearheading DTC (direct to consumer) initiatives for the National Basketball Association.

The Chicago office of Draft Inc., a marketing services network, has named MEG GOODMAN and LISA BUTLER Senior Vice President, Group Account Directors of the agency. Goodman joins Draft from Performance Consulting Group Inc., which provides executive management, strategic marketing and new business development services. Butler joins Draft fromEuro RSCG McConnaughy/Tatham where she was most recently a vice president/managing partner. Goodman and Butler will work on new business opportunities and will assist on various current client projects. Goodman will work on the direct marketing side of the business, while Butler will work in promotional marketing.

Also at Parade, TRICIA FULLER HOFFMAN has joined the magazine as an Advertising Sales Representative. Hoffman came to PARADE from OMD Chicago, where she was Associate Director, Print Group. She also held the position of Associate Director of Strategy for OMD. Prior to that, Hoffman was a Media Supervisor for Mindshare/J. Walter Thompson, an Account Manager for Simmons Market Research Bureau, and a Media Supervisor for DDB Worldwide. She began her career at Bozell Worldwide, where she was a Media Planner. She will be based in the Chicago office.

Helmers Publishing, Inc., publisher of Desktop Engineering and Supply Chain Systems Magazine, has named STEVE ROBBINS to the position of Executive Vice President. In this role, Robbins is responsible for the day-to-day management of the sales team as well as overseeing the corporate operations.

Entrepreneur Media has hired BRIAN T. O'ROURKE as a Sales Associate in the Chicago office. Prior to joining Entrepreneur Media, O'Rourke was an entrepreneur. He launched EnTrends, an internationally read online magazine for people who want to start a business or make the one they have more successful. At Entrepreneur his responsibilities will include ad sales in the Midwestern region for both Entrepreneur magazine and Entrepreneur.com.

The Weather Channel Companies has promoted SHARI PACE to Director of Ad Sales Marketing. She had been Senior Manager of Ad Sales Marketing. Allison Artnak was promoted to Creative Design Director. She had been Senior Manager in the Creative Design Group. JIM ANDERSON was promoted to Senior Manager of Ad Sales Marketing. He had been Manager of Affiliate Marketing.

Microsoft TV has hired ROBERT FORDHAM as Director of Sales for the EMEA (Europe, Middle East, Africa) region. Based at Microsoft's UK headquarters in Reading, UK, Fordham will develop and manage strategic sales efforts in the EMEA region, securing and maintaining business relationships with current and emerging pay TV network operators. Prior to joining Microsoft, Fordham served as director of sales & business development for MoreMagic Systems in Europe. While at MoreMagic, Fordham initiated and drove a successful marketing and sales plan for the EMEA region and established and managed relationships with European partners including CSG, Intec and Motorola. Fordham …

Young & Rubicam San Francisco is bringing veteran partners BRAD BERG and SCOTT LARSON to the agency, as joint Executive Vice President and joint Executive Creative Director. The duo will oversee all the creative work for Y&R SF, and the agency's sister direct marketing agency, Wunderman. The creative department was lead by TOM PECK, Group Creative Director and CHARLIE McQUILKIN, Group Creative Director. Berg and Larson have worked together as creative partners for 13 years, most recently at their own San Francisco-based agency XL, and previous to that, at Foote Cone Belding/San Francisco.