Initiative Media has hired two executives, MICHAEL DI CLEMENTE (left) and ANDREA MCATEER (right), for their New York office. As Executive Vice President, Group Account Directors in the client service department, Di Clemente and McAteer will oversee account management for a number of key Initiative clients, including Bayer, Nestle Purina, Pennzoil-Quaker State and Victoria's Secret. Prior to joining Initiative, Di Clemente served as vice president, associate media director for RJ Palmer. Prior to joining Initiative, McAteer served for three years as managing partner, account director at Mediaedge:cia. Additionally, the agency has promoted research executive JOHN MOSSAWIR to Senior Vice President, …

CHRIS ROBBhas joined PUSH as Creative Director/Partner and will oversee all creative work. Prior to joining PUSH, Robb was Senior Vice President and Creative Director at Publicis & Hal Riney He previously was Group Creative Director at Fallon Worldwide and Senior Vice President and Creative Director at BBDO West Los Angeles.

The Chicago office of Draft has added SARAH WILCOX as Senior Vice President, Group Account Director. Wilcox joins Draft from Wilcox Consulting Group, Inc., a management consulting firm, where she was a Founding Partner. In her new position, Wilcox will work on developing new and current accounts, with a particular emphasis on the agency's healthcare business.

Search engine marketing firm iCrossing has added the following people to their New York City staff. JOHN P. TIERNEY as Regional Director, SARA HOLOUBEK, Chief Strategy Officer, and KRISTA BRADY, Media Manager. Tierney joined the company in August 2003 to manage regional business development and operations. Prior to iCrossing, Tierney spent five years at America Online, Inc., where he developed and implemented online marketing programs for Fortune 500 clients, as well as provided product management for various AOL service features. Holoubek will provide strategic support for clients. In addition, she will provide industry insight, research and strategy for future client …

JAMIA BIGALOW has been named Director of Affiliate Marketing for NFL Network. Bigalow will create affiliate campaigns and promotions supporting channel distribution and programming. She will also oversee promotions in strategic markets; provide sell-in support, manage print and on-air tactics, coordinate promotion logistics. Bigalow joins NFL Network from ABC Cable Networks Group in Burbank, California.

The Satellite Broadcasting and Communications Association (SBCA) said SBCA President ANDY WRIGHT has resigned to pursue another opportunity. The SBCA Finance Committee, in conjunction with the SBCA Board of Directors, will begin the process to find Wright's permanent replacement.

DEBRA J. MENIN has joined PARADE as Vice President/Los Angeles Manager. Menin is responsible for overseeing all sales activity in PARADE's Los Angeles office. Menin, who has worked as a consultant to PARADE since May, came to the magazine with 15 years of experience in advertising sales. She has held positions at entertainment publications including Daily and Weekly Variety, Premiere and Rolling Stone. She helped launch the College Television Network and, most recently, she was at Viacom/MTV Networks, working on VH1 and CMT.

Avenue Edit has hired Executive Producer, BILL FORTNEY to head up the Santa Monica office. Fortney has been Executive Producer for Mad River Post since January 2002. Recent work to come out of Avenue and its digital division SOMERsault includes Miller Genuine Draft, Delta, Pepsi, BP, Delta, Cheez-it, Disney, BP, Dove and Red Lobster.

O'Leary and Partners, an advertising and public relations agency, announced the addition of JIM HARRINGTON as President. Harrington was most recently President of Foote, Cone & Belding's Southern California office. Harrington brings over 20 years of global advertising experience to O'Leary and Partners, having managed the communications programs for a broad range of companies, including Procter & Gamble, Bristol Myers Squibb, Nabisco, Hilton Hotels, TaylorMade-adidas and The New York Times. He moved from New York to Southern California in 1998 as General Manager of Bozell Worldwide where he was partnered with Scott Montgomery, currently Executive Creative Director at O'Leary and …

KAREN POLSKY has joined Universal McCann San Francisco as Senior Vice President, Managing Director. Universal McCann is part of McCann-Erickson WorldGroup, one of the world's largest marketing communications organizations. Universal McCann San Francisco manages media for such major companies as Microsoft and Advanced Micro Devices. Polsky, who has led teams in new business development, planning, buying, research, and strategic development, and has worked on clients ranging from technology and retail, to finance and packaged goods. Most recently she was a freelance consultant in the field of communications architecture.