Dotomi named JIM ALLA as senior vice president of sales and LAURENCE STOCK as chief financial officer and chief operating officer. Most recently, Alla served as senior vice president of technology sales for 24/7 Real Media, where he led the technology sales and account management teams. Stock comes to Dotomi after serving as COO for IMN, Inc., an e-marketing service provider.

24/7 Real Media announced that ROBERT TAS has joined the company as senior vice president for Technology Solutions for North America. Tas's responsibilities will include sales, marketing and account management for 24/7's Open Ad System. Tas joined 24/7 from Tacoda Systems, Inc.

AL BARRAZA has formed Barraza & Associates, a consulting and research firm that helps clients define business opportunities, identify unmet customer needs, and build brand loyalty. Barraza was formerly a senior marketing manager with Allstate Insurance.

ADAM MOSKOW has joined UnREAL Marketing Solutions as vice president of accounts & operations. He oversees the Account Department, handles operational issues and is in charge of building out the new small business division. Previous to joining UnREAL, Moskow was COO and partner for S&D Marketing, a direct marketing/customer acquisition firm.

JOHN BOLAND has joined Redbook magazine as associate publisher. Boland comes from MORE magazine where he served as national sales director. Prior to that he held publisher positions at Backpacker Magazine and Expedia Travel Magazine.

Hill, Holliday Hispanic named PAULA OTERO as management supervisor in the agency's Miami office. She will oversee account management on CVS/pharmacy. Otero was most recently senior account executive at The Bravo Group, where she worked on ad campaigns for AT&T Long Distance Services and Lucky Dog Phone Company.

PRIMEDIA promoted STEVEN ASTER to president of consumer marketing for the company's Enthusiast Media Group. Aster will be responsible for marketing products related to the company's special interest magazines directly to consumers by using the company's extensive database. Aster joined PRIMEDIA in 2000 as an executive vice president of PRIMEDIA's consumer magazine group.

The Direct Marketing Association (DMA) named JOHN A. GRECO JR. president and CEO. Greco, former president-CEO of the Yellow Pages Integrated Media Association and a longtime marketing executive, will take over on August 16, succeeding H. ROBERT WIENTZEN, who will retire following nearly eight years as the Association's chief.

McClain Finlon has promoted MEGAN FEARNOW from group account director to director of account services. She will now lead strategic direction and oversee management for all agency accounts. Fearnow has been at McClain Finlon for six years, as brand director, then group account director. Previously, as account supervisor at Hill, Holliday, Boston, she managed Fleet Bank, Fidelity and Sony Electronics, among other accounts.

Horizon Media has created a Direct Response Planning Group in an effort to expand its direct marketing capabilities and further support the growing needs of its clients. GENE TURNER, who joined Horizon in 2003, has been promoted to associate director of direct response planning and will head the group. Turner came to Horizon after four years at Wunderman.