Eyeblaster has named DOUG MCFARLAND, general manager, North America where he’ll be responsible for the day-to-day North American operations. Before joining Eyeblaster, McFarland was the executive vice president and general manager of Advertising.com. FRED TIETZE was named vice president, North American sales and business development. He will oversee the North American sales team, covering the United States, Canada, and Mexico. Lastly, WILMA MCDANIEL has been named director of marketing. McDaniel comes to Eyeblaster from TNS Media Intelligence/CMR, where she spent the last three years as marketing director.

STEVE ROTH has been promoted to vice president new business development for EMG, a full-service, independent Hispanic advertising and promotions agency. Roth began working with EMG in 1999 on a freelance basis, and was named director new business development in 2002.

ALAN BLAUSTEIN has joined Sucherman Consulting Group as a senior consultant. Blaustein was most recently CEO of Flexplay Technologies.

Undertone Networks promoted JEREMY WALLACE to senior account executive. Wallace joined Undertone in 2003 as account executive.

Davler Media Group has appointed ELI MARCUS as co-publisher of City Guide magazine.

SCOTT OLRICH has joined Responsys as chief marketing officer, SEAN MEEHAN has been named general manager, channel marketing, and HEATHER PALMER has joined the company as director of ISP relations and deliverability. Prior to Responsys, Olrich was a founding executive and senior vice president at Topica, an e-mail marketing application service provider. Meehan had previously been vice president of sales for Bigfoot Interactive, an e-mail service provider. Prior to Bigfoot, Meehan served as vice president and general manager of e-mail development at Grey Direct. Palmer came to Responsys from Yesmail/infoUSA where she was also responsible for ISP relations and e-mail …

Horizon Media has named WISTAR DEAN as a planning supervisor. Dean comes to Horizon from Carat’s New York office where she was a media supervisor on the MTV Networks account. While there, Dean managed all client relations for VH1, and handled the planning of all their consumer and trade media, as well as the print buying.

LEE SALAS has been named U.S. West Coast sales manager for Teletrax. Teletrax is a global digital video monitoring and media asset management service. Salas joins Teletrax from Burbank, Calif.-based Modern Video, where he was vice president of syndication sales distribution.

Knight Ridder's Real Cities Network has hired BRIAN ZIMMERMAN as its Southeast national accounts manager. Prior to joining Real Cities, he worked for AJC.com, the Web site of the Atlanta Journal Constitution. Zimmerman held previous sales positions with Yahoo!, Cox Interactive, and Newsweek magazine.

DANIELLE MARTIN has joined Forbes.com as regional sales manager. Her territory will include the mid-Atlantic region, as well as some accounts in the New York metropolitan area. Martin joined Forbes.com from SmartMoney.com, where she was advertising account director.