Ellis Entertainment has appointed LYNN VALIQUETTE to the newly created position of sales director. She will join the team led by CAROLINE GODIN, who has been promoted to head of sales. Valiquette was the director of international sales and acquisitions with Ciné Telé Action International.

NILS PEYRON has joined McCann Erickson San Francisco as executive vice president and global brand director on the Microsoft account. Peyron succeeds HARRY CORSHAM, executive vice president and director of client services, Microsoft, who is moving to McCann's Melbourne, Australia, office to supervise the Microsoft account in that region as executive vice president and regional account director - global accounts, Asia Pacific. Peyron joins McCann from Bath & Body Works where he served as executive vice president and chief marketing officer since January 2003.

EFX Media has hired AMY SCHWAB as account executive. Prior to joining EFX Media, Schwab was marketing and public relations manager for Atlantic Video. While there, she managed promotions of Atlantic Video and supported the sales staff to gain new clients.

Horizon Media has named SHARON HATCH as its new vice president, director of horizon out-of-home. Hatch will be responsible for overseeing all of Horizon's planning and buying responsibilities as they relate to out-of-home media. Hatch joins Horizon from MindShare's WOW Factory where she was most recently a senior partner, associate director. 

STRICK WALKER has been named president of Fort Franklin, a Boston-based agency. Walker joined Fort Franklin as an account director in 2002 from Arnold Worldwide, where he worked in account service on the agency’s "Drivers wanted." Volkswagen campaign. He began his career on Madison Avenue at Young & Rubicam managing traditional advertising for the U.S. Postal Service, Dannon, and NBC accounts.

CHRISTOPHER SWAN has been named managing director of affiliate relations at The Golf Channel. He will serve as the network’s main liaison for its present affiliate partnerships and will be responsible for seeking out and generating opportunities for increased distribution.

MSNBC.com has promoted TRAVIS MCELFRESH to director of technology, where he will oversee program management, development, testing, video architecture, master control, operations, news production, and Web operations. McElfresh comes to this role from MSNBC where he was group program manager. He joined Microsoft in 2001 and has served in numerous program management positions.

Trafficmac has named MARK HERSCHBERG as vice president of engineering. Herschberg will be responsible for managing the company’s engineers and the development and implementation of the company’s new software. Until recently, he ran White Knight Consulting, providing organizational development and project management services to small companies.

Jumpstart Digital Marketing has promoted DILLON MCDONALD from vice president, dealer sales division to the newly created position of chief strategy officer.

Reuters.com has promoted STEVEN SCHWARTZ to senior vice president and general manager of its Investing Channel. Schwartz was formerly vice president of global business operations for Reuters.com. In this role he was responsible for new product development, site production, business development, and audience metrics.