Mediagedge:cia has tapped media veteran BRUCE JAY COHEN as managing partner, director of national broadcast. He will oversee all buying duties for Campbell’s, Toys ‘R’ Us, and Mattel accounts. Before joining MEC, Cohen was a consultant to Masterfoods, where he managed the company’s brand budgets, the relationship with their media buying agencies, and their branded entertainment assignments.

KENNETH DAY has been named publisher of Washington Flyermagazine. Day joins Washington Flyer from Roll Call, where he most recently served as director of marketing, strategy, and communications.

Vendare Media has named DE ANNE PACE WINGATE as sales manager for the Midwest region. Based in Chicago, Wingate previously was responsible for overseeing sales development in both the Midwest and Southwest for BURST! Media.

Cultivator Advertising & Design has named MONTE MEAD partner and chief design director.

MATTHEW BARASH has been named as advertising sales account manager of Smithsonianmagazine. Barash comes to Smithsonian from International Market Systems, where he developed sales and marketing strategies to broaden the scope of IMS business targeting media conglomerates, broadcasters, publishers, MSOs, and interactive media.

SpecificMEDIA has named STEVEN T. A. CARTER as vice president of product development. Carter will establish strategic and tactical plans for new product development for the company. Carter was most recently senior director of business operations where he managed media operations and traffic functions.