SHARON LIPOFSKY has been named director, ad sales marketing for Hallmark Channel and Hallmark Movie Channel. Prior to joining Hallmark Channel, Lipofsky was Manager, Ad Sales Marketing at A&E Networks.

Sigma Group has named DIANE DONOGHUE as senior account director. Donoghue is responsible for the project management and account service functions for the Panasonic Computer Solutions Company's Toughbook notebook and handheld PCs account.

ABC Radio Networks has named JOHN FITZGERALD vice president of ESPN Radio Sales. Fitzgerald will lead all advertising sales for ESPN Radio's 24/7 programming. Previously, Fitzgerald was director of sponsorship sales for ESPN Radio.

Operative has named RACHEL WALKDEN as senior vice president, global operations. In this role, Walkden will be responsible for managing the operations teams for Operative’s global client base.

CAMERON DAY has joined independent advertising and branding agency McGarrah/Jessee as executive creative director. Day is a veteran of many agencies, most recently working with BBDO, GSD&M and Saatchi+Saatchi.

The Magazine Group has named DAVID DOLTON to the newly-created position of senior vice president, custom publishing. In this role, Dolton will oversee new business development and account management for the company.

AllBusiness.com has named DAN SILMORE as vice president of marketing. Silmore joins the company from MarketWatch, Inc. where he served as general manager of its network of consumer Web sites - MarketWatch.com (formerly CBS.MarketWatch.com), BigCharts.com and VirtualStockExchange.com.

WhenU.com has named KEN EVANS executive vice president of advertising sales. Previously, Evans served as executive vice president, sales and marketing at Advertising.com, where he restructured the company’s sales organization.

kirshenbaum bond + partners announced  three new partners within the kbp companies. JOE DOUCET, head of design, is now a partner at kirshenbaum bond new york. DEBBY CHOW and MARK FITHIAN are now partners at Dotglu, kbp’s direct and interactive marketing unit.

WorldNow has promoted CRAIG SMITH to EVP, Sales and Distribution. Smith will be responsible for the development and growth of WorldNow’s client base, which now stands at more than 200 local media partners. Prior to joining WorldNow, Craig spent 11 years at Viacom, where he held several management and sales roles in the television syndication field.