The Rosen Group has promoted RYAN MCGINN and ARLYN DAVICH to senior account executives, up from account executives.

GREG SMITH has left his post as vice president of e-commerce at Cendant to launch EchoTarget, a behavioral targeting ad network.

JONAS HALLBERG has joined Dotglu as creative director.

ID Society has named ADAM PAUL manager of new business. Prior to joining ID Society, Paul was the east coast sales manager at Eyeblaster.

AKQA has named ANDREW O’DELL president, interactive advertising where he will oversee AKQA’s interactive advertising operations nationally. O’Dell joined AKQA in 2004 as senior vice president after four years as vice president of business development at Carat. In addition, STUART SPROULE was elevated to managing director, San Francisco, up from director of client services. GUY WIEYNK was promoted to director of client services, replacing Sproule in that role. Wienyk joined AKQA’s London office in 1998 and relocated to San Francisco in 2004 to run the Microsoft Xbox relationship on a global basis. Wieynk will now be leading the AKQA …

The AIM Tell-A-Vision Group has named MICHAEL CASTELLÓ vice president of advertising sales. He most recently served as vice president of MediaAmerica en Español, a division of Jones Media Networks.

VNU Business Media has promoted KELLY ROMAN to sales director of VNU US Literary Group. Roman will oversee marketing and sales efforts for VNU’s Kirkusand The Book Standard properties. Roman joined the company in 2005 as an account executive.

BOUKER POOL has been named director, sports marketing and events for Rodale. Pool joins Rodale from Podion Sponsorship Group, where he was the founder and principal.

OgilvyOne New York has named MICHELLE BOTTOMLEY and HARVEY KIPNIS as co-managing directors of the New York office. Both will retain their current roles as general manager, OgilvyOne consulting, NA, and senior client strategist, respectively.

Scholastic has named TRACY VAN STRAATEN vice president, trade publicity. In this newly created position, van Straaten will be responsible for overseeing all publicity efforts for Scholastic's Trade Publishing Division. Most recently, van Straaten was vice president, executive director of publicity, for Simon & Schuster Children's Publishing.