MARY BYRNE has joined  Bluestreak as senior vice president, global sales.  She comes to Bluestreak with extensive experience in online advertising and marketing sales from DoubleClick. Before that, she held senior sales positions at Genuity.

BlueLithium has appointed BILL LONERGAN to the newly created position of chief financial officer. He will be responsible for leading all of the company's accounting and financial activities. Mr. Lonergan's career spans nearly three decades and includes recent experience as CFO of LookSmart, an online media and technology company, and a stint at Tacit, a software company.

ERIC SPRINGER has joined BBDO West as senior vice president-creative director, based in Los Angeles. In this new position, to begin in May, Springer will be responsible for the creative development of agency brands. He comes from Deutsch/LA where he was senior vice president-associate creative director.

Horizon Los Angeles has promoted CHERIE BRUSSELL to brand team manager, up from account supervisor; MARIN KATACIC was promoted to brand group manager, up from account supervisor; KUMI EASTMAN has been promoted to brand planning supervisor, up from media planner; BEN JOHNSON was promoted to account supervisor, up from account executive; and MIKE YAMATO has been promoted to junior account executive, up from assistant account executive.

VICTORIA WHITE has joined Ogilvy Public Relations Worldwide as an interactive media specialist.

LORI DICKER has joined Organic as director of engagement management to direct the Los Angeles office and manage the West Coast entertainment practice and other Los Angeles-based accounts. MATT ROSENBERG, director of engagement management, who formerly led the practice in Los Angeles, is moving to New York to develop the East Coast entertainment practice.

FLEUR MCNALLY has joined Eastwest Marketing as new business development director.

The TRUE Agency has promoted VALENCIA GAYLES from chief operating officer to president. In addition, PERRY FAIR has rejoined the agency as executive creative director.

Lopez Negrete Communications has promoted JAIME BELDEN to creative director/direct marketing and LORENA CAVAZOS to media buying director.

SQAD has promoted LAWRENCE FRIED to vice president, national sales, adding responsibility for all national sales for the company. ROBERT TAFFNER, formerly director, business development, has been named director, strategic new business development. SAMANTHA MARLOW, previously senior account executive for SQAD’s west coast office, has been promoted to director, west coast sales and client service.