FRANCESCA MINERVA has been named executive director of special markets, trade books, for Rodale. Minerva will manage sales of Rodale books and DVD's into specialty retailers, wholesalers, distributors, and organizations, including business-to-business corporate and premium sales.

DAVE RANDELL has been named executive director for the Meredith Experiential Group, a new business unit at Meredith.

TONY CALIANESE, a consultant and former managing director of Advertising Age’s digital publishing group, has been named publisher of AdForum.com.

JANE MATTHEWS and CICI KELLY have both been named vice president/director of business development at WestWayne. Kelly will spearhead external business initiatives and Matthews will manage the pitch process.

DEVIN KANALEY has joined the WhitePages.com team as an account executive managing the Southeast territory. Previously, Kanaley spent more than six years at Advertising.com.

CHRISTINE COOK has been named vp internet ad sales at Marthastewart.com. She previously served as the head of ad sales at IAC Ad Solutions.

AARON REITKOPF has been namedgroup president of kirshenbaum bond + partners, responsible for integrating all kbp companies, including kirshenbaum bond, media buying agency The Media Kitchen, LIME public relations + promotion, interactive agency Dotglu, and WhiteSpace. Reitkopf will work with each company President to integrate and synchronize the work of the company's 225 employees. He joined kbp in 1997 and has served as president, kirshenbaum bond since 2004.

Saatchi & Saatchi LA has promoted CHUCK MAGUY to group idea management director. He will be co-leader of the Toyota account. He most recently served as communications planning director.

JOHN STEVENSON has been named publisher of TIME For Kids, responsible for all business aspects of TIME for Kids including advertising sales, consumer marketing and licensing. Stevenson comes to TIME from In Style, where he has been director of consumer marketing.

DAVID BLUM has been named executive director of SF Interactive, the digital arm of Butler, Shine, Stern & Partners. Blum joins the company from Avenue A/Razorfish, where he was managing director of its Web Development Practice.