DAVID ELKINS has joined the YES Network as director, digital media. Elkins will spearhead all ad sales strategies for the recently re-launched YESNetwork.com. Most recently, he was national account director for Yahoo!, responsible for accounts such as Coca-Cola, Unilever, Novartis, and Bristol Myers Squibb.

DOMINIC MANCUSO has been named vice president of programming and promotions for WFLD-TV FOX 32 and WPWR-TV My50 Chicago. Mancuso joins the stations after 19 years with WGN-TV, where he most recently held the position of station manager.

MARK SITLEY, most recently executive creative director/production at the New York office of Euro RSCG Worldwide, is partnering with production executives LUKE THORNTON and LIZ SILVER in the formation of a new content company called Beyond Belief. Sitley will hold the title of managing partner in the new company.

TiVo has named STEVE SORDELLO senior vice president and chief financial officer. He served as CFO of Ask Jeeves from 2001 until 2005.

Electronic Arts has named MICHAEL SAPERSTEIN as sales manager in New York. He most recently worked for Popular Science as an account manager on the NY sales Team.

ANITA PAUL has joined Horizon Media’s west coast office as a brand group director. Paul comes to Horizon from Inter/Media Advertising where she was most recently director of planning.

KIM MENIER has been named svp, strategic planning and director of account planning at the Integer Group. She joins Integer from Rapp Collins Worldwide where she was vp - brand planning.

MICHELE MORRIS has been named senior producer at ATTIK. Morris has worked with ATTIK as a freelance producer on the Scion and AOL/AIM Mail campaigns.

Saatchi & Saatchi LA has hired TARA STEPHENS as design communications director. Stephens was previously client managing director for Landor Associates.

JOSH ROSENZWEIG has been promoted from director of corporate and marketing communications to vice president of publicity and marketing for here!, a gay television network.