The New York office of StrawberryFrog has made four new hires. LEE MAICON was tapped as the director of strategy. Most recently, he worked at Berlin Cameron, where he led strategic work for a broad range of clients, from Coca-Cola to Pfizer. The other senior members of the team include ADAM DEVINE, previously with Naked New York; KIM RUSHTON, who joins the agency as a planner from BBDO; and TORI WINN, who comes onboard as interactive creative director from AKQA. ILANA BRYANT will remain as deputy director of strategy.

PRIMEDIA has named GREG GOFF to the position of president, PRIMEDIA Enthusiast Media, Digital.

Eric Mower and Associates promoted VALERIE BERGEMAN to senior media buyer in the Buffalo office. In her new position, she will be responsible for television and radio buying across key accounts, and will provide increased support for several clients, including First Niagara Bank, National Fuel, Arby’s and Applebee’s.

RICHARD BUKOWSKI has been named director of advertising sales at Voxant.

YURI SALNIKOFF has joined R/GA as managing director, client services, a newly created position. Salnikoff will lead the Nokia account. Most recently, he was vice president, managing partner, of Agency.com’s New York office, responsible for all digital marketing activities and operations.

DAN CAMPBELL, most recently group director, advertising & media at InsightExpress, was named vice president sales for Kaava Corporation.

KATIE WALTON has joined M&C Saatchi New York as account director to service the PODS business, along with newly acquired agency accounts. Most recently she was vice president, director of account services at KraftWorks, where she led Bali, Calvin Klein, Haynes, Playtex, Speedo, and Wonderbra.

SFGT has hired BEN MALLORY as creative director. He will lead the creative development of digital products in SFGT's technology strategies division.

SCOTT PATERRA has joined GameFly to launch an Ad Sales group. He recently served as the VP of ad sales at IFILM.

ED SALVATO, former travel editor of PlanetOut Inc., was named editor in chief of The Out Traveler and corporate director of travel media.