CBS SportsLine has added two national columnists, MIKE FREEMAN and GREGG DOYEL, to its CBS SportsLine.com Web site. Freeman joins CBS SportsLine from the Florida Times-Union, where he was the lead sports columnist. Doyel has handled the college basketball beat at CBS SportsLine since 2003.

EROI has named ANNA DEMENT as senior account executive; SHERYL MALONEY as senior account executive; and KAREN BUTLER-KENNEDY as financial controller.

Carat Brand Experience (CBE) has named ALLAN FINEHIRSH senior vice president of the organization. Finehirsh will be charged with building CBE's business and co-managing current client relationships with Senior Vice President Geoff Poli. Prior to joining Carat, Finehirsh was director, practice leader Consumer Marketing Services for Maritz Inc., where he developed integrated solutions for clients including Toyota, Lexus, and Honda. Prior to that, he served as executive vice president at Young and Rubicam Brands, where he directed integrated marketing programs for Lincoln-Mercury.

Microsoft has hired JEFF BELL as corporate vice president of global marketing for the interactive entertainment business, which includes the Xbox and Games for Windows businesses. Bell joins Microsoft from DaimlerChrysler, where most recently he served as vice president of product strategy for the Chrysler Group.

imc² has named MIKE LAVEY as vice president of finance.

MINDSHARE North America has hired TYLER SCHAEFFER as senior partner-worldwide strategic planning director, heading up the agency's American Express account. He joins MindShare from Foote Cone & Belding, where he worked for 25 years in the agency's media department most recently serving as senior vice president-director of media brand planning.

MPG North America has hired JODY SUTTER as senior vice president-director of business development. Sutter joins the agency following a stint as director of business development for OMD's eastern region, based in New York. Prior to that, Sutter worked at R/GA Digital Studios and iVillage.

TOM HICKEY has been promoted to media director at McKinney. Hickey joined the agency in 2005 as group media head on Audi. Prior to that, he served as vice president / group communications director at Universal McCann in San Francisco.

LINDA FISK has been named vice president of marketing for IFILM. In this position, she will also be responsible for building marketing campaigns that capitalize on the company's position in the online video industry. Most recently, Fisk was the vice president of online marketing and analytics for Scripps Network.

JOHN VINCENT has been named chief executive officer at EyeWonder. Vincent co-founded EyeWonder in 1999 with DAVID BRECKLING, the company’s former CEO.