ML Rogers, New York, has named TOM TREWHELLA as account director on Scotts Miracle-Gro. Previously, Trewhella held SVP/group account director positions at Lowe Worldwide, New York, on Great Atlantic & Pacific Tea Co.

CHRISTIAN VESPER has been promoted to senior vice president acquisitions, program planning and scheduling, Sundance Channel. He most recently served as vice president. In his expanded role, Vesper will manage Sundance Channel’s international sales activity and work with Sundance Channel’s digital media team.

Mediaedge:cia has named ANDREW MCLEAN as president, global clients and business development. McLean was formerly chief client officer for Mediaedge:cia’s Global Solutions division.

TRUE Agency has opened a Nashville office amid the relocation of TRUE's charter client, Nissan North America. ROBERT "BOB" FITZPATRICK will serve as account director, responsible for the day-to-day account management.

LAURIE ORLANDO has been named executive producer at MSG Networks. Orlando will oversee studio and remote productions for more than 300 live events a year. Orlando joins MSG Networks from CSTV where she served as vice president, programming, production and talent.

MediaSpan has named DAN ROBERTS as executive vice president of MediaSpan Media Software. Roberts will be responsible for managing all aspects of Media Software business unit at both the Ann Arbor, MI and Melbourne, FL facilities.

Discovery Communications has named ROGER F. MILLAY as senior executive vice president and chief financial officer. Millay previously served as senior vice president and chief financial officer of Airgas.

Modern Mom has named AMY FIERSTEIN as director of marketing and ALESSANDRA LASANTA as director of sales.

DAVID VOGGENTHALER has been named director of e-marketing of Beazer Homes. Most recently, Voggenthaler was vice president, director of marketing strategy with Digitas.

MOLLIE SPILMAN has been promoted to chief of sales and marketing for Advertising.com. In addition, DON KENNEDY has been promoted to vice president of national sales; MARCUS STARTZEL has been promoted to regional vice president for Advertising.com's mid-Atlantic and southeast regions; BRENT HERD was promoted to southeast sales director; CASEY COOK has been promoted to vice president of strategic clients and STEVE SACKEY has been promoted to New York and Chicago strategy director.