Carat Fusion named RANDY SCHWARTZ as director of search engine marketing in its New York office. He joins the agency from Reprise Media, where he founded its media department and most recently served as director, strategic development. Carat Fusion also recently hired SEAN MCDONALD as associate director of search engine marketing, MICHELLE ZUNG as a senior SEM associate, THAO NGUYEN as SEM associate and TREVOR BEDDOE as SEM associate.

Horizon Media promoted brand group directors TRACY WONG, MARIN KATACIC and CHERIE BRUSSELL to vice presidents, Western region.

Imagination named PAUL WYLDE as creative director. Wylde joins Imagination from BMW DesignworksUSA, where he was creative director, brand strategy.

Wizzard Media hired JIM ELSE as vice president of sales to lead the company's new media sales operations.

ERIC ROSENBAUM joined dentsuAmerica as management supervisor on the Canon USA Consumer Imaging Group business, a new position. Rosenbaum was most recently an account supervisor on the Verizon account at DraftFCB.

Special Ops Media named LISA BRONSON as senior interactive media director. She most recently served as associate media director at Avenue A | Razorfish, where she served as the primary interactive media expert for clients such as Capital One, Verizon Communications, and Starwood Hotels.

ShermansTravel Media named ALFRED PAYTON, a former vice president at Dow Jones, as its vice president of business development.

Enversa promoted JON COOKE to account director from his previous position as account manager.

Eyeblaster named LORI DICKER as director, west coast account management. She previously served as director of the west coast digital media & entertainment practice at Organic.

Digitas Health promoted LARRY MICKELBERG to executive vice president. Previously, he served as senior vice president, strategy and enablement at Medical Broadcasting Company, which recently merged with Digitas Health.