National Geographic created a new Global Media group composed of its magazine, book publishing, television, film, music, radio, digital media and maps units. TIM KELLY, president and CEO of National Geographic Ventures, has been named president, Global Media.

MARK YEE joined Deutsch LA as senior vice president, account director. He joins the company from the Dallas-based promotional marketing agency Latitude, a division of The Richards Group. He will be handling the Tesco Fresh ‘n' Easy account.

DAN GRIGOROVICI joined TACODA as vice president of data strategy and analytics. He joins the company from Digitas, where he was vice president/associate director of digital analytics.

TM Advertising hired PAIGE JOHNSON as director of experiential marketing, a new position.

MARK WILLS was named group managing director of mcgarrybowen's account management department to help manage its client roster as well as grow its existing client base and capabilities. Wills most recently worked for Ogilvy & Mather New York where he ran the International American Express account.

Sigma Group hired ALEXIS COSTA as a media planner and PRACHI GOKHALE as a senior copywriter.

Organic promoted AMANDA VAN NUYS to vice president of corporate marketing and hired DENIS MOORE as vice president of finance. Most recently, Moore was the CFO of Wieden + Kennedy, Portland.

IDG Research Services vice president JANET KING was promoted to general manager of that business unit and CHARLES LEE was named vice president of business development in Corporate Sales at IDG Communications. Lee formerly served as vice president of program management.

LAURENCE VINCENT was named group director, strategy of Siegel+Gale's Los Angeles office.

STEVE BUERGER joined Starcom USA as president and chief strategy officer. Buerger will be responsible for the agency's new business activities and the development of its Consumer Context Planning practice for generating actionable insights. Prior to joining Starcom, Buerger was senior vice president of client solutions at AOL.