RICH MUHLSTOCK, client service director, TAXI New York, is moving into a newly created role at the agency. He now serves as general manager at TAXI Content, a service launched in August for TAXI clients in Canada and the U.S.

StrawberryFrog Amsterdam hired RICHARD GORODECKY as executive creative director. Gorodecky replaces MARK CHALMERS who left the agency in April. Most recently, Gorodecky spent eight years at Wieden & Kennedy Amsterdam working on Nike, Heineken, Coca-Cola, Audi, UPC, EA Games, Lego, Wyborowa Wodka and Gore-Tex accounts.

DEBRA J. MENIN was promoted to vice president/ branded entertainment for PARADE.

Javelin Direct named JOEL SOBELSON as group creative director, charged with leading the Creative Department in New York.

BRIAN SILVER joined Travel Ad Network as chief operating officer, a newly created position. He joins the company from NetCash, where he served as chief operating officer.

Reactrix Systems named JIM BELL as senior vice president, sales development and operations. He joins the company from Insight and Solutions, Inc. where he most recently served as president and CEO.

BBDO West named JON SOTO as executive creative director of the agency's San Francisco office. He joins the agency from Publicis & Hal Riney in San Francisco where he served as executive creative director.

Fallon promoted JOHN KING to the newly created position of director of brand innovation; AMY SHEIL to director of media; and ADAM CHORNEY to director of connection planning.

Deutsch Los Angeles promoted VICTORIA GUENIER to vice president, executive producer, up from senior producer.