Guideposts hired ANNE ADRIANCE as vice president, consumer marketing.

WPP named TORRENCE BOONE as chief executive officer of Project Da Vinci, the global agency being built to meet the worldwide marketing needs of its first client, Dell. Project Da Vinci, as it is currently called, consolidates Dell's worldwide marketing services, previously handled by more than 800 firms.

MediaCom appointed JACQUELINE MCGOWAN as controller. Most recently, she was controller and Sarbanes Oxley Compliance Officer at Media Planning Group.

EarthQuake Media named FELIX GUIFFRA as a media analyst. He previously was a communications planner for MindShare Team Detroit.

Empower MediaMarketing hired DAN MAYER as research strategist and BRYAN MELENDEZ as client strategist/media strategist.

Maximmagazine named STEVE GARBARINO editor-at-large, a new position in the New York office. Most recently, Garbarino was editor-in-chief and editorial director of BlackBook magazine and BlackBook Media Corp.

ADAM TURINAS was promoted from senior vice president, client engagement, to executive vice president, client engagement, at Organic.

Fox Associates named PETER FENLON as national accounts director and DAVID ANDERSON as senior account manager.

Phillips Design Group named ANASTASIA BOGDANOVA as a senior designer.

Toth Brand Imaging named LAUREN BERESFORD as an account supervisor.