Specific Media promoted PAUL ORONOZ to regional vice president of west coast sales.

Initiative promoted its U.S. head of interactive operations MICHAEL HAYES to executive vice president, managing director of digital; and hired AMY AUERBACH as senior vice president, director of digital. Auerbach joins Initiative from PHDiQ, the digital arm of PHD, where she led its East Coast operations as director of interactive, overseeing digital media for Chrysler, HBO, Discovery Networks, Siemens and AIG.

HEATHER JOY DRANEY joined Peer39 as central region sales manager. She joins the company from Clear Channel Online.

FARIS YAKOB joined McCann Erickson New York as executive vice president, chief technology strategist. He previously served as chief strategist at Naked Communications, New York.

ED TALVY joined ID Society as vice president, general manager. Previously, Talvy served as vice president of product management / client services for the CBS College Sports Network.

Kontera hired HAL MUCHNICK, former executive vice president / general manager at Operative, as president. In addition, BRYAN EVERETT was promoted to executive vice president in charge of strategic alliances, development and marketing.

LIBERTY CARRAS joined CNNMoney.com as senior vice president of sales. She was most recently the vice president of sales at DRIVEpm.

ROXANNE MODJALLAL was promoted to the newly created position of senior vice president, finance at Warner Bros. Domestic Television Distribution.

Kowabunga! tapped RICHARD K. HOWE as CEO and president.

SUSANA CASCAIS joined TM Advertising as account director in the Seattle office. Most recently, Cascais was a marketing manager at Starbucks Coffee Company.