ROBIN GARFIELD joined CNN Worldwide as senior vice president of CNN Research. Garfield joins CNN from Scripps Networks where she served as vice president of sales research and strategy supporting HGTV, Food Network, DIY Network, Fine Living Network and Great …

Arbitron named MICHAEL P. SKARZYNSKI as president and chief executive officer. Skarzynski will also be appointed to Arbitron’s Board of Directors. Most recently, he served as chief executive officer of …

THOMAS SANTEN joined Empower MediaMarketing as growth director. He previously worked at Mars Advertising, where he served as vice president/director retail channel marketing.

JOHN DESCHNER is returning to AKQA as …

Cramer-Krasselt has tapped NIGEL CARR as director of brand planning in its Chicago headquarters. Carr most recently served as a senior partner at Ogilvy New York.

Kontera named JOE KOLLER as southwest regional sales manager.

TV Guide Magazinenamed ROSE FIORENTINO photo director. Most recently, Fiorentino served as photo editor at BlackBook.

National CineMedia named JEFFREY MAHL as senior vice president of online and mobile advertising.

MONICA NEAL was named vice president of emerging markets and partnerships for TNT, TBS and Turner Classic Movies.

TAMRA KNEPFER joined Rodale as senior vice president, licensing and business development. Knepfer joins the company from American Greetings Properties, where she served as senior vice president, consumer products.