Blue Moon Works promoted Mindy Phillips to vice president of media.

Mindshare has formed a new joint venture with social media marketing agency, SocialMedia8, called Mindshare SocialMedia8. Ciaran Norris will lead the new venture as head of social marketing. Norris previously worked as head of search and social marketing at Altogether Digital in London where he managed the company's social and search capabilities.

Mullen hired Alex Leikikh as managing partner, director of account service, in the agency's Boston office. Leikikh most recently served as a group account director at Fallon in Minneapolis, working on brands such as United Airlines, BMW and Boston Market.

OLSON hired Vince Keefe as associate director, digital media and Chris Gould as SEM/digital media strategist. Both join OLSON from MRM Worldwide.

PJA Advertising + Marketing hired Dave Sandstedt as associate creative director.

The NPD Group hired Evan Goldfarb as business director of the company's entertainment division. Prior to joining NPD, Goldfarb was a partner and executive vice president at Simmons Market Research/Experian Marketing Service.

Molecular promoted Kevin Sardinha to lead of its Data & Analytics practice. He previously served as senior strategist within Molecular's Strategy team, where he led engagements for adidas, Nikon, Reebok and The Hartford.

NetShelter Technology Media hired Anne Marie Miller as vice president, strategic accounts. She most recently served as corporate senior vice president of sales at United Business Media.

IPerceptions named Claude Guay as president and CEO.

LatinWorks hired Mark Priestland as strategic account lead for the Burger King account.