Jay Lenstrom was named CEO of The Red Peak Group, a recently launched global marketing services company. In addition, Stewart Devlin joined the company as chief creative officer.

James Beriker has been named president & chief executive officer and appointed to the board of directors of Dapper. Eran Shir, co-founder and former president & CEO, has been appointed chief technical officer and will continue to be responsible for Dapper's product and engineering organization.

Zig promoted Aaron Starkman to chief creative officer and partner. Starkman previously served as a creative director and writer.

The Visionaire Group is expanding to the East Coast and named Melissa Hudson as senior engagement director in this newly created position. Previously, Hudson was director of digital media marketing at A&E Television Network.

Initiative appointed Volker Helm chief executive officer of Initiative Germany. Helm joins Initiative from Wunderman Germany, where he was managing director.

Y&R named Kevin Brady as global creative director for Dell. Most recently, Brady worked at Droga5 as creative director on NET10, The PUMA Index, Rhapsody and Method, among others.

Initiative hired Caroline Giegerich as director of its Innovations team and promoted Tiffany Wagner from project manager to director.

Gotham hired Fabien Pichler as senior executive producer, heading up all digital production for the agency. In addition, Steve McGinnis joined the agency as lead flash animator.

Jerry Fragetti joined Max Media as president/CEO.

Jackie Stasi joined Mediaedge:cia to lead the Paramount Theatrical digital team. Stasi joins MEC from OMD, where she was digital group director for clients that included CBS, The CW and Smashbox.