AKQA hired Tom Zukoski as associate creative director on Xbox; Kristina Slade as creative director on Target; and Piper Lemons as interaction design director working across Target and Xbox accounts in its San Francisco office. In addition, Jung Yi Sin joined the company as a senior interaction designer in New York.

Tom O'Keefe has been appointed to the newly created role of North American executive creative director at Draftfcb. O'Keefe most recently served as executive creative director with responsibilities spanning Chicago and the West Coast.

Matt Herrmann has been appointed executive vice president, chief strategy officer, McCann Erickson West. Herrmann joins the agency from Goodby, Silverstein & Partners, where he served as deputy director, brand strategy.

TPN promoted Cathy Brown to senior vice president, client service; and Bobbi Merkel to senior vice president of convergence.

JWT named Britt Hayes as director of creative management, JWT New York. Hayes joins JWT from McCann Worldgroup San Francisco, where she served as senior vice president/director of creative services.

Pele Cortizo-Burgess was named chief strategy officer of Grey NY.

Zemoga hired Kamron Hinatsu as client strategist. Previously, Hinatsu was solutions director for KIT digital.

Freed Maxick & Battaglia hired Emily Alexandria Burns as e-marketing and communications specialist.

John Moezzi has joined Miller Zell's digital media practice as director of digital media operations.

La Comunidad named Sol Martin as director of strategic planning and Nestor Ferreyro Aspiazu as general account director.