VEVO named Michael Iantosca as vice president, east coast sales and Luke Kallis as vice president, west coast sales.

Focus 360's National Focus division opened a Detroit office to be run by Thomas O'Brien as Midwest regional manager. O'Brien joins the company from Westwood One Radio Networks, where he was regional director/Midwest region.

Catalyst Direct has rebranded its agency as Catalyst. Steve Khederian was named analytics director, as was Kevin Seaman. In addition, Damir Saracevic was promoted to director, digital marketing, up from director, interactive marketing.

Brunner named Gordon Robertson as vice president, group creative director. Robertson was most recently executive creative director/senior vice president at MARC USA for accounts such as Rite Aid, PA Lottery, Moen, Bryant Heating & Cooling and Mohawk.

Michael Benedek was named president for Almond Net's online data division.

John Piccone joined Simulmedia as vice president, sales. Piccone joins Simulmedia from Healthination where he served as senior vice president business development and sales strategy.

Eric Robertson was named senior vice president, global corporate communications director at Arnold Worldwide.

Beau LeMire and Jenny Nargi were named west coast account executives at Centro.

Firstborn welcomes back past employee, Gabriel Garner, as digital production director. In his role, Garner will oversee all production on the direct-to-client side at Firstborn, which includes both project-based and ongoing relationships for brands like Aflac, Pepsi, Wrigley and JetBlue. Garner most recently served as director of interactivity at Sarkissian Mason, where he focused on digital ideation, design, and product development for Mazda, Boeing, HBO and ESPN.

Mediabrands named Brendan Moorcroft as chief executive officer for Cadreon, a custom audience marketplace allowing Universal McCann, Initiative, and Mediabrands Ventures to connect with target audiences and maximize the effectiveness of digital investments. Most recently, Moorcroft was senior vice president of global digital strategy for UM and Mediabrands Digital.