La Comunidad hired Rodrigo Butori as creative director. Most recently, Butori was an associate creative director at David&Goliath.

Fallon announced that Tom Riddle is returning to the agency to work on the newly acquired Cadillac account. Riddle will be a creative director, overseeing art direction and design for Fallon Team Cadillac in both the Minneapolis and new Detroit offices.

Naked Communications hired Jamie Rosen as director of marketing and new business development. Rosen spent four years as director of client services at creative agency Toy New York, where she oversaw brands such as Virgin Mobile, Activision, Google, The Oxygen Network and OfficeMax.

Marc Podell joined BBE as vice president of sales. Podell was previously sales director for Rhapsody/Real Networks.

Publicis Modem hired David Shearer as executive creative director. Shearer joins the agency from MRM West in San Francisco where he was executive creative director for clients including Microsoft, Intel and Wells Fargo.

Tom Lehr was elevated to president of Dailey, up from executive vice president, managing director.

Sandra Schron was promoted to vice president, production, for USA Network, Sleuth and Universal HD.

AdMeld named Jason Kelly as chief media officer. Kelly joins AdMeld from Time Inc. Digital, where he served as vice president of strategy and revenue management.

Palisades Mediagroup named Richard Russell as senior vice president, director of communications planning and strategy. Previously, he was vice president, global communications planning at Davinci Selectwork LLC, an Omnicom company.

Amy Vernon joined BlueGlass Interactive as director of viral marketing strategies.