Resonate hired Sung Shin as vice president of product management and Elaine Harvey as vice president of software engineering.

Berkleemusic, the online continuing education division of Berklee College of Music, hired Stefanie Henning as chief marketing officer. Henning joins Berkleemusic after serving as senior vice president of global marketing and new media for Fox Television Studios.

Deutsch LA hired Audrey Eden as executive vice president, experiential. Eden was most recently a founding partner and vice president of integrated marketing at GreenLight Media & Marketing.

Rodale named Matt Bean AVP, Mobile, Social & Emerging Media.

AudienceScience named Peter Bassett vice president, Connect. Bassett joins AudienceScience from Glam Media where he was vice president of platform sales.

Greg Ketchum and Tom Godici were named executive creative directors at BBDO New York.

DiGennaro Communications launched a strategic thought leadership division to be developed by Melanie Wells as managing director, chief content officer.

Solid hired Drew Bourneuf as executive producer.

Baldwin& hired Shaun Sundholm as sous chef, with work that corresponds to that of an art director. Previously Sundholm was art director at McKinney, Durham, working on Nationwide Insurance, EAS sports nutrition and Qwest.

Heat promoted Warren Cockrel to creative director, up from associate creative director.