Smart Destinations hired Cindy Starr as chief marketing officer.

Mediasmith hired Griselda Fernandez as media director, Kevin Wilson as senior search strategist, and promoted Marcus Pratt to director of insights and technologies.

TidalTV hired Kevin Gannon and Matthew Jamison as directors of platform sales.

M&C Saatchi LA hired Heather Hoffman as account manager. Hoffman joins the agency from JWT NY where she worked on the global Johnson & Johnson account team.

The Nielsen Company promoted Ted Eshleman to digital sales manager.

Intermark Group hired Jennifer Garr as chief strategy officer.

ATTIK hired Paul Wang as associate creative director of design. For the past two years, Wang was Motorola's director of global brand design.

Horizon promoted John Aronson to digital media supervisor and Danielle Wortman to senior digital media planner.

goodness Mfg. hired Richard Cran as director of account services.

NBCUniversal promoted Hilary Smith to senior vice president, communications of Entertainment & Digital Networks and Integrated Media.