Leo Burnett Worldwide hired Michael Boychuk as senior vice president, creative director and Kevin Lilly as senior vice president, participation strategy director.

Jennifer Sobel joined MediaVest as vice president/director, talent acquisition.

Paulo Coelho joined Pereira & O’Dell as associate creative director.

MEC North America hired Abby Spatz as managing partner. She joins MEC from eBay, where she served as the senior director, integrated marketing and consumer engagement.