Baldwin&, Raleigh, hired April Mathis Lauderdale as art director, primarily on the agency’s Burt’s Bees account. Titles at Baldwin& are self-assigned and Lauderdale’s will be “Pixel Operator.”

CP+B promoted Mason Reed to executive vice president/managing director of the agency’s Los Angeles office.

BrightRoll named Christopher Amen-Kroeger as vice president of engineering.

SFI (Simpson Films) hired David Nelson as executive producer.

Emanate hired Talley Summerlin as vice president in the New York office.

Allen & Gerritsen hired Megan O’Connell as senior art director and Liz Paquette as marketing manager.

GSD&M has announced a handful of leadership changes at the agency. They include: Marianne Malina being named president, Jay Russell named executive creative director; Jeanne Crockett named senior vice president/operations; and Betty Pat McCoy and Carmen Graf tapped to co-head the agency’s media department.

RAPP hired husband and wife creative team, Wayne Pick and Kim Pick, as executive creative directors of RAPP New York.

Haworth Marketing + Media hired Daisy Terrazas-Cole as multicultural media strategist.

GumGum hired Robert Elder as senior vice president of sales.