Valerie Schaer has been named executive vice president, creative affairs, NBCUniversal Domestic Television Distribution.

i.d.e.a. hired Gary Ware as director of digital experience and Joe Nafziger as copywriter.

Deutsch NY promoted Brent Vartan to partner, chief strategy officer, up from executive vice president, director of strategic planning.

The Marketing Store Worldwide hired Jeff Rahman as digital creative director.

Current TV hired Francis Kane as senior vice president, ad sales marketing and Lory George as vice president, digital ad sales.

Spot director Barton Landsman has signed with commercial production company Untitled.

Euro RSCG Life UK hired Claire Dobbs as managing director.

AARP hired Myrna Blyth and Robyn Motley to lead the organization’s media properties in the newly created positions of senior vice president & editorial director and senior vice president & general manager, respectively.

Be The Creative Source tapped Aaron King as partner and executive producer.

The Cortez Brothers has signed Ricardo Maldonado to its directorial roster.