Essence Digital hired Howard Geisler as global client partner, Google.

Equinox named Sarah Robb O’Hagan, who currently serves as president of Gatorade and Global Sports Nutrition at PepsiCo, as the company’s first president.

Joe Quattrone was named vice president, New York for M80.

Colle+McVoy tapped Bryan Michurski as group creative director; John Borchardt as director of broadcast; and Derek Kirchhoff as interactive creative developer.

GumGum hired Tony Winders as senior vice president of marketing.

Matt Bean was named managing editor of SI.com.

Lapiz hired Gustavo Razzetti as executive vice president, managing director.

Keiler hired Alec Lawson as a senior copywriter and Michael Kelliher as a junior designer.

WNET promoted Harry Forbes to director, public relations.

SapientNitro hired Andre Matarazzo as chief creative officer for the southeast region.