Alloy Digital hired Jeffrey Kaufman as senior vice president, digital video.

MEplusYOU promoted Tim Rumpler to senior vice president.

Klaus Heesch joined The Gate Worldwide as senior digital creative director.

Yahoo! hired Gina Mistro as sales director for the U.S. Hispanic market.

IDENTITY signed Jean Baptiste Leonetti to its directorial roster.

CP+B promoted Ivan Perez-Armendariz to chief digital officer.

B-Reel signed director Roderick Fenske for both the US and UK markets.

Trendrr.TV named Meghann Sills Elrhoul, former manager of analytics at Nielsen, as vice president of client services and analytics.

Seattle Times named Alayne Fardella as chief operating officer and Alan Fisco as executive vice president for revenue and new products.

PJA Advertising + Marketing hired Kasey Fechtor as a planner.