Moroch Partners hired Brad B. McCormick as chief digital officer, a new position at the agency.

NCM Media Networks promoted Beth Hoff to senior vice president of marketing partnerships and hired Dan Thomas as senior vice president of east coast sales.

DDB Worldwide appointed John Minty as chief operating officer of DDB California. Most recently, Minty was chief operating officer at Venables Bell & Partners.

Hornall Anderson promoted Ben Steele to executive creative director.

Simply Hired tapped Kristy Stromberg as senior vice president of marketing.

Salim Hemdani joined Mixpo as vice president of software development.

Worldmedia Interactive hired José Reyes as executive creative director to lead creative and strategy for the digital agency.

Finien, a consultancy specializing in naming, identity and digital design for brand launches, has opened its doors in Santa Monica, CA. Finien founder/principal Fabian Geyrhalter previously ran Geyrhalter & Company for 12 years.

McMurry/TMG has named Liz Rioux-Christian as vice president of content marketing sales.

Piston promoted Tamara Bousquet to managing director, media.