MP&A Digital & Advertising promoted Catherine Smagala to account supervisor.

NBCUniversal named Marlene Sanchez Dooner as executive vice president, Hispanic enterprises & content.

Synthesio hired Leah Pope as vice president of global marketing.

Arnold Worldwide promoted Paul Nelson and Elliott Seaborn to managing directors of the Boston office.

Richard Kosinski joined Unruly as president.

Chris Quillen joined Erwin Penland as executive creative director. Quillen most recently served as senior vice president group creative director at McCann Erickson in New York.

SocialCode hired Max Kalehoff as senior vice president of marketing.

MediaCom hired Jake Vander Linden as global account director for its Volkswagen AG account. He will report to Ian Rotherham, Global Director of VW Group, and be based in Berlin. Most recently Vander Linden was senior vice president and regional communications director for Carat in Singapore, where he managed the agency’s General Motors business in APAC, the Middle East, Russia and Africa. He also held the role of head of communications planning across Carat APAC. Prior to Carat, Vander Linden worked at MediaCom between 1999 and 2001.

Deutsch New York hired Kerry Keenan as chief creative officer and partner. Keenan replaces chief creative officer Greg DiNoto and starts work on Sept. 30. In the past year under CEO Val DiFebo’s leadership, Deutsch NY has recruited Brent Vartan as chief strategy officer, Anush Prabhu as chief channel planning & investment officer, and Michael Goldberg as chief marketing officer. Keenan joins the agency from Half Irish which she co-founded earlier this year with producer Nathy Aviram. Half Irish specializes in branded and original content. Prior to that she was global executive creative director at Y&R and founder of YR …

Cole & Weber United, part of WPP’s United Network, added Elizabeth Rowny as managing director, partner of the Seattle-based agency. Rowny begins her new post on October 1 and will report to Mike Doherty, president of the agency. As an agency partner, Rowny will become a member of the agency’s leadership and business development team. She will help drive growth strategies for all CWU clients including Washington’s Lottery, International Olympic Committee (IOC), Ste. Michele Wine Estates, Trident Seafood and SightLife, among others. Prior to joining CWU, Rowny was worldwide managing director at TBWA\Chiat\Day New York, where she was the global …