ZenithOptimedia Canada announced that CEO Sunni Boot would be leaving her position at the end of the year. Replacing her is Frank Friedman, currently executive vice president, managing director, Optimedia in New York who will become CEO ZenithOptimedia Canada effective January 1. Boot spent more than four decades in the industry, the majority at the helm of ZenithOptimedia Canada. “Sunni Boot is a real star and is now stepping down after a stellar contribution to ZenithOptimedia and a formidable career,” said Maurice Levy, Chairman and CEO of Publicis Groupe. “I wish her the very best for the future. We'll miss …

Matt MacDonald is joining BBDO as executive creative director on AT&T. He was most recently co-chief creative officer at JWT New York. In addition, Wil Boudreau, an executive creative director at BBDO New York, will be relocating to BBDO Atlanta to become executive creative director of that agency. MacDonald brings more than 15 years’ experience to his new role, ten of which were spent at JWT, New York and the last 18 months as its co-chief creative officer. While at JWT, MacDonald was behind “Welcome Bigwigs” for JetBlue, “The Magic of Macy’s” campaign and “Yes, Virginia” animated Christmas special for …

BFG hired Ryan Wofford as director of digital strategy, reporting to chief creative officer Scott Seymour. He will work out of BFG’s Atlanta office and lead the digital strategy efforts across the agency’s roster of clients including Campari, South Carolina Parks Recreation and Tourism, Snyder’s-Lance Brands, Treasury Wine Estates and Dr. Oetker. Wofford was most recently director of digital and social media at MELT. While there he developed projects for SEC & ACC Football and NCAA Final Four. Prior to that, he served as director of marketing at Deposco, Inc. and held various positions at Trend Influence, which was a …