GMR Marketing named Aileen Virola as group director, client services.

David LaMarca was named digital sales director of Health.

Socialbakers hired Alexandra Banks as director of global PR and publisher relationships.

Rosetta hired Lars Bastholm as the company’s first global chief creative officer. Most recently, Bastholm was chief creative officer of Cheil USA. Previously, he helped fuel Ogilvy North America’s digital transformation as chief digital creative officer and led Ogilvy New York’s creative group as chief creative officer. Prior to that, in 2004, Bastholm opened AKQA’s first New York office, ultimately becoming co-chief creative officer for North America before leaving in 2009. “Rosetta has been flying somewhat under the radar in the agency community, but its growing global client roster and outstanding work ensures that it won’t be for long,” said …

UberMedia named Neil Shapiro as vice president of sales in the eastern region.

The Cortez Brothers have added director Gaz Alazraki for exclusive commercial representation in the U.S. and Latin America. 

Tout hired Greg Sugar, former senior director of ad revenue with Zynga, as vice president of business development.

Karen Halstead joined Mekanism as head of media.

Laura Bartlett has joined PK4 Media as communications manager. 

[x+1] hired Walt Cheruk as vice president of agency and media development, eastern region.