Ready Set Rocket hired Sal Basile as senior content strategist, Amanda Roach as email marketing manager and Ben Luckadoo as digital strategist.

Shirlene Chandrapal will oversee Adconion Direct’s Connected TV strategy as senior vice president of Connected TV.

Network Advertising Initiative hired Bruce Morris as vice president of member services and business development and Ryan Cliche as chief operating officer.

Varick Media Management hired John Prendergast as director of mobile sales and Hank Caulkins as senior account executive of west coast sales.

Katherine Bartels and Nicole Stawiarski joined FRED & Associates as media associates. 

DataStax hired Tony Kavanagh as chief marketing officer.

Michael K. Lyons, most recently the senior director of direct response at ESPN, joined InterMedia Advertising as vice president, media director.

Winona Meringolo was promoted to vice president, development for Investigation Discovery (ID).

Craig Erwich joined Hulu as senior vice president, head of content.

Yieldex named Ben Kneen as director, client success, a new position.