Ralph Watson was named chief creative officer of CP+B Boulder. Most recently, he worked at BBDO as lead on the Bud Light account. Prior to that, Watson was associate partner at the Detroit office of Goodby Silverstein and Partners, overseeing the Chevrolet account. "Like many people in our business, I have always kept a really close eye on CP+B with a mixture of respect, admiration and at times, almost hate," said Watson. "Hate stemming from jealousy and a desire to do what they have done -- rewriting the rules of advertising to rules that we all now follow."

Motive hired Kohl Norville as content director.

Wieden+Kennedy New York hired David Kolbusz as executive creative director. He joins the agency from BBH London, where he serves as deputy executive creative director and partner. Kolbusz joins W+K this summer.

POSSIBLE hired Jim Chesnutt as UK managing director and Lucas Peon as executive creative director.

SK+G hired Marc Lineveldt as executive creative director.

Director Tina Bull joined Harpoon Pictures for U.S. representation.

Uber Content signed New York director Keith Ehrlich for commercial representation.

BrightRoll hired Beth Steinberg as vice president of people.

PBS promoted Michael Kelley to senior vice president, programming & business affairs and Bill Gardner to vice president, programming and development.

Magnetic hired Sandeep Swadia as chief strategy officer, responsible for driving corporate strategy.