Tribal Worldwide, part of Omnicom Group's DDB Worldwide Communications Group, promoted Amy Elkins to head of client services. Tribal's Account Management, Project Management and Engagement Management departments will continue to operate independently but will all now report directly to Elkins, who is based in New York. Elkins has worked at Tribal for the past eight years and previously held the title of head of engagement management. Prior to Tribal, Elkins worked at agencies including DDB New York, ATTIK San Francisco, Euro RSCG and JWT as well as within the marketing organization at Mercedes-Benz USA. "Amy has been at the agency …

Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment and advertising operations teams across its New York, San Francisco and Seattle offices. Reifenheiser will work out of Essence's New York office and report to Christian Juhl, global chief executive officer of Essence. Reifenheiser most recently served as executive vice president, managing director at MediaVest. While there, he led the businesses for Wal-Mart, Heineken, Turner Broadcasting System, TD Ameritrade and Microsoft's Windows Phone. He began his career at Saatchi & Saatchi, where he was a group …

Starcom USA hired Dan Mitz as vice president, director of deliver practice, which optimizes plans against paid, owned and earned media, manages negotiations in the marketplace and provides direction to bring ideas to life in the market, for the Allstate and Esurance accounts. Based in Chicago, Mitz joins Starcom from Initiative, New York where he oversaw the Hyundai/Kia account in the Investment Group for the past six years. While there, Mitz also served as lead Sports consultant across clients because of his passion and expertise in the sports and broadcast realm. Mitz negotiated cross channel sponsorships tied to the Super …

SundanceTV has promoted Rob Friedman to senior vice president, programming & scheduling.

Made by Many, a London-based digital product innovation studio, has opened a New York office, to be helmed by co-founder Gavin Becker, who will serve as managing partner for the New York office.

Cronin and Company hired Mia Walters as vice president, director of interactive services.

Pilgrim, Denver, has promoted Dan Buchmeier to associate creative director, a new position, responsible for the agency's AAA Colorado, Grand Junction Visitor and Convention Bureau and Colorado Wildlife Council accounts.

Propane Studio hired Michael Weston as director of strategy in the San Francisco office. Weston most recently served as associate director of strategy for Geometry Global.

Readly hired Michelle Garcia as vice president of marketing and Blake Pollard as vice president of content in North America.

Simulmedia promoted Julie Nolan to chief people officer.