Siegelvision hired Frank Liu as chief creative officer.

ESPN hired Julie Souza as vice president, business development and strategy. Souza joins ESPN from the Sports Illustrated Group where she was vice president of business development, leading partnership and business development initiatives across digital and print platforms.

Dennis Hoffman joined Framestore as senior vice president, based in Montreal.

The Madison Square Garden Company hired Sean Creamer, as executive vice president and chief financial officer. Creamer joined the company from Arbitron Inc., where he most recently served as president and chief executive officer.

Local Search Association hired Greg Sterling as vice president of strategy & insights.

Joinery has signed award-winning director Rory Kelleher for U.S. representation.

140 Proof hired Tanya Davies as vice president of sales, western region, based in Los Angeles. Elana Miller was named sales director for the pacific-northwest territory, based in Seattle.

Stewart Layton has been named president of AdStaff Media. Layton joins the company from Media CanDo, an international media company where he served as managing partner.

Deutsch LA hired Tom Pettus as executive vice president, group creative director. Pettus will serve as creative lead in charge of social platforms across all accounts, while also leading the HTC business. He joins the agency from INNOCEAN, where he worked as vice president, creative director. While there, Pettus provided creative direction and leadership for brand work for the agency's clients, with an emphasis on digital platforms. Prior to INNOCEAN, Pettus worked for R/GA, Crispin Porter + Bogusky and Media Arts Lab on clients like Nike, Apple, Best Buy and Domino's. "Our mission continues to bring on the best, most …

TBWA\Chiat\Day LA hired Mark Peters as creative director, working on Southwest Airlines, Nixon, Gatorade and NKLA (No Kill Los Angeles). Peters joins the agency from Deutsch LA, where he served as senior vice president, creative director on the Volkswagen account for the past four years. Prior to that, he was creative director at McGarryBowen working on the Verizon account. Peters also had a stint at GSD&M, where he was creative director on BMW, Kohler, AT&T, Legacy and L.L. Bean. "Mark has an impressive background, and a rich history of creating inspiring, needle-moving campaigns for a slew of top-tier multinational brands," …