Alejandro Ortega has joined Zoomin.TV as sales director, a new position.

Suhaila Suhimi Hobba joined AOL's Global Agency Development Team as head of independent agencies, a new role. She joins the company from Initiative Worldwide, where she was executive vice president, managing director.

Tool hired Mike Lobikis as head of sales, tasked with overseeing all U.S. based sales territories, expanding opportunities for the company, and recruiting both live-action and integrated directorial talent.

RGM Group hired Brian McFarland as chief revenue officer.

Starcom USA hired Jake Rice as vice president, search director of its Los Angeles office, leading all accounts,with a focus on Disney, Mattel, Del Monte and Big Heart Pets. Rice joins the agency from Starcom from Gifts.com in Los Angeles where he ran the company's SEO program for the past year. Rice began his career as a systems analyst and technical writer for Amoco Corp. in Chicago. He then moved to Resolution Media in Chicago as an associate director working on Dell Computers, Discovery Channel and Sirius-XM Radio. In 2009, he joined Starcom USA as an SEO director, working on …

Carol Lombard was named vice president, director of integrated production at Innocean. Lombard's focus at the agency will be to provide leadership and oversee the innovative production process, including broadcast, content, digital and social aspects. She will report to Greg Braun, executive creative director of Innocean. Lombard joins the agency from David&Goliath, where she spent the last 7 years managing broadcast, content and integrated production, as well as business affairs. She worked on award-winning campaigns for Kia Motors America, including the brand's first-ever Super Bowl commercial, "Joyride Dream," in 2009. Prior to that, Lombard worked at Y&R and Superior Assembly …