White Ops hired Eddie Schwartz as president and chief operating officer.

Entercom Communications named Carlos Lamadrid as vice president of national sales and strategic partnerships.

RAPP hired Charles Henderson as vice president, client growth and new business. Henderson is responsible for driving new business and marketing initiatives for the Southwest and Midwest regions, and he’ll support sales and marketing efforts at the agency’s corporate level. He is based in RAPP’s Dallas office and reports to managing director, Anne Marie Schiller. 

JWT named Lucie Greene as worldwide director of JWTIntelligence. Greene will be responsible for driving JWT’s consumer insights and trends-focused initiatives.

Believe Media UK has signed Radical Friend, the directing alias of Los Angeles-based experimental filmmaker Kirby McClure.

MediaBrix promoted Art Santos to senior vice president of business development and hired Lo Norona as vice president of business development.

David Phillips was promoted to vice president, brand marketing and creative of Spike TV.

Joe Cuello joined TuneCore as the company's first chief creative officer.

Denny's Corporation promoted Chris Bode to chief operating officer, John Dillon to chief marketing officer and Jill Van Pelt to the newly created position of chief people officer.

GroupM appointed Lindsay Pattison as global CEO of Maxus. The announcement was made by GroupM’s global president, Dominic Proctor. Pattison has been  leading Maxus in the UK for five years. She has also held the global chief strategy officer role for the last two years, overseeing product, planning, marketing, new business and effectiveness. Pattison will co-locate between London and New York and will report to Proctor; she replaces Vikram Sakhuja, who will remain in the group.