McCann XBC named Joel Rodriguez as executive creative director. Rodriguez will partner with Pete Jones, executive creative director, McCann XBC, to lead the U.S. business as part of the global creative team led by chairman and chief creative officer, Joyce King Thomas. McCann XBC, formed in 2012, is an agency dedicated to MasterCard that works alongside additional McCann Worldgroup companies such as MRM//McCann and Interpublic agencies like Octagon. In the past, Rodriguez has worked for TBWA\Chiat\Day NY, Goodby Silverstein & Partners, Fallon and BBDO. He has also collaborated with W+K Portland, CP+B Miami and Grey NY. Rodriguez created work for …

Isobar hired Jeani Rodgers as global director of marketing communications. Based in London, Rodgers will report to Isobar's global CEO, Jean Lin and Dentsu Aegis Network's global director of communications & marketing, Louise Evans. In addition, she will work with Isobar's UK CEO and executive creative director, Nick Bailey, to support Isobar's position in the UK. Rodgers joins Isobar from Lowe and Partners where she served as global PR director, responsible for the agency's global communications and reputation program, social media strategy and brand partnerships. Prior to that, she was PR director at both Leo Burnett Asia Pacific and North …

Deutsch New York hired Doug Minetti as senior vice president, group director of national video. He reports to Karen Benson, executive vice president, director of integrated media. Minetti joined the agency from MediaCom USA where he worked for the past 12 years. Most recently, he served as partner, associate director of media investments, responsible for the development of investment strategies for upfront and scatter buys, as well as negotiating and purchasing media schedules across multiple dayparts. Prior to MediaCom USA he worked at ITN Media and Onsite Access. "As media buying has become commoditized, we will continue to use the …

Y&R California hired Ronny Northrop as executive creative director. Based in San Francisco, Northrop will lead creative teams and direct Y&R California's new creativity and innovation lab, dubbed "Wrestling Club." He will report to Mimi Cook, chief creative officer. Northrop began his career as a copywriter at Crispin, Porter & Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint. While serving in a first-of-its-kind hybrid role at Goodby designed to foster …

Grupo Gallegos hired Jennifer Rusin-Mull as chief marketing officer. Mull, previously group account director at David&Goliath, will lead business development and agency communications, as well as oversee a group of accounts.

Josie Ventura was named vice president, digital for Crown Media Family Networks.

Adroit Digital named Jacob Ross as president.

IFC promoted Kevin Vitale to senior vice president, brand marketing, up from vice president.

Emma hired Michael Downs as its director of sales.

Jennifer Savage was promoted to vice president, brand marketing initiatives at Spike TV.