Women’s Marketing Inc. announced that Andrea Van Dam would take over as chief executive officer.

Mashable hired Jonathan Ellis as managing editor. Ellis joins from The New York Times, where he was most recently senior editor for digital platforms.

Egencia, the business travel company of Expedia, hired Sophie Krishnan as vice president of global marketing and product.

Outbrain elevated Tom Foran to chief revenue officer, up from general manager of North America.

Puja Vohra has been named senior vice president of marketing and digital for truTV. Vohra joins the network after serving as senior vice president of marketing at Oxygen Media, where she managed the network’s consumer marketing and ad sales teams.

Jane Latman has been promoted to general manager, Discovery Fit & Health, and will retain responsibilities as senior vice president, development, Investigation Discovery.

IFC named Peter Aronson executive vice president of original programming and production, responsible for developing and managing all aspects of IFC’s original programming.

Baldwin& hired Troy Walker as director of business development.

Lippincott promoted Fabian Diaz and Allen Gove to senior partners.

Danone Waters of America hired Olga Osminkina-Jones as vice president, marketing. Osminkina-Jones will be responsible for leading marketing strategy and execution across Danone's three water brands in the region, Evian, Badoit and Volvic. Osminkina-Jones most recently served as senior brand director for Heineken.