Kendra Cassidy joined National CineMedia to run the Detroit office as a national account director.

Smarty Pants hired Amie Turrill Owens as head of syndicated research.

Yasmin Mitchell joined NCC Media as vice president of research.

XO Group promoted Kristin Savilia from executive vice president of local enterprise to president, local marketplace.

Paul Behnen joined Trozzolo Communications Group as senior vice president/executive creative director.

Spark hired Tony Telloni as general manager of its New York Office.

Maggie Smith joined Toth + Co as senior vice president, director of brand & marketing.

Icontrol Networks hired Letha McLaren as chief marketing officer and Corey Gates as chief technology officer.

HZDG opened its first West Coast office. Ted Holladay, most recently head of Studio Holladay, will lead the agency as vice president, creative director.

GMR promoted Sarah Como to vice president, up from senior director.