Deutsch hired Madonna Deverson as executive vice president, brand intelligence, a new role at the agency. Deverson will co-report to the LA and NY chief strategy officers and will be primarily based out of Deutsch’s LA office. Deverson joins Deutsch from Ogilvy & Mather, where she most recently served as senior partner/executive director, head of intelligence group.

NBCUniversal hired Denise Colella as senior vice president, advanced advertising products & strategy within the advertising sales division. Colella will oversee the strategy, product development and operations of NBCUniversal's slate of data-enabled advertising products.

Scrum50 hired Jennifer Miller as executive creative director, a new role at the agency.

Loyalkaspar added Tony Kadillak as director of business development and Amanda J. Abraham as associate director of business development, emerging media.

The Telecommunications Industry Association hired April Ward as director of communications and public affairs.

Tremor Video named Ariane Gut as head of insights and analytics.

Tribe Pictures opened an office in New York City and hired Michael Chomet to lead the office as senior vice president and creative director.

Moroch Partners hired Donald Pierce as director of business insights, responsible for leading consumer insights and analytics for the agency's McDonald's account in both the Philadelphia and New York offices. Most recently, he worked at McDonald's USA for 15 years as east division officer for consumer & business insights. Throughout his career, Pierce has also worked on brand strategies for Polaroid, Nabisco, Target, Kmart, CVS and Walgreens. "Donald understands how critical it is to make the McDonald's brand relevant locally and our team will greatly benefit from not only his experience with the brand but his ability to keep his …

barrettSF hired Jillian Davis as senior strategist, working across all agency clients, like Yellow Pages, Rubio's and 2K, along with new business. Previously, Davis worked at brand strategy and design firm Office, creative agency mono and public relations firm Carmichael Lynch Spong Minneapolis. She created work for Target, Whole Foods Market, MSNBC, Blu Dot, Google and PepsiCo, among others. "Jillian brings a little bit of everything we look for in a great hire: Great experience, a desire to build something great and a fresh perspective," said Patrick Kelly, co-founder and managing director of barrettSF.

Doner Detroit named Steve Silver as executive vice president, executive creative director. He will report to Rob Strasberg, co-CEO and chief creative officer, Doner. Most recently, Silver was executive creative director at Leo Burnett Detroit, where he worked on digital, television and outdoor work for the Chevy Silverado. He also led creative efforts for integrated, social and guerilla marketing for the Diego Rivera and Freda Kahlo exhibition at the Detroit Institute of Arts. Prior to that, he was group creative director at Ogilvy, Chicago. In his new position, Silver will be responsible for the overall creative direction for the agency's …