Generator Media + Analytics hired Andrew Antaki as associate director, communications strategy; Mike Stewart as associate director, SEM; and Tory Hogsett as SEM manager.

Verto Analytics hired Dr. Matti Aksela, PhD as senior vice president of technology; Tom Butler as senior vice president of sales, eastern U.S.; and John McLaren as vice president of sales, Western U.S.

Offerpop tapped Amir Shub as chief product officer.

The Petrizzo Group hired Kirk Fordham as senior vice president.

Univision Communications named Derek Bond as senior vice president, production strategy.

NBCUniversal named Cesar Conde to the newly created position of chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

The WorkShop promoted Tom Farrell to CEO and executive producer.

Project: WorldWide, the global agency network that holds such entities as George P. Johnson, ARGONAUT and Shoptology, hired Ben Taylor as CEO APAC. Taylor was most recently president, Asia-Pacific for Jack Morton, working out of its Hong Kong office.

Martini Media hired Vincent Krsulich as senior vice president of sales.

Melissa Strome was promoted to publisher of Yoga Journal, where she will lead sales and marketing operations for the brand. She was formerly east coast advertising director.