McKinney New York hired Kerry Fitzmaurice as managing director. Fitzmaurice began her career working for the EPA in Washington, D.C., as a consultant to GE and working in the business consulting practice of Arthur Andersen. She then founded unlockPR, a public relations agency specializing in brand and communications strategy, celebrity relations and product placement. The agency was acquired by 72andSunny, where she became the director of earned media working on Activision, Target and Sonos. After that, Fitzmaurice joined Mother New York as director of new business and communications, where she helped secure the Burger King account. Most recently, she was …

MediaCom USA is expanding its content and branded entertainment capabilities on the West Coast with the addition of Shelby Craig, most recently a creative director for MediaCom Australia. The LA native will report to Steven Abraham, executive vice president and managing director of MediaCom. Shelby will work closely with New York-based Mark Fortner, head of innovation for MediaCom USA. Fortner and his team have creating award-winning content for clients such as Shell, Revlon and Audi. "I'm excited to be able to stay with MediaCom while returning home to LA," said Shelby. "Mark Fortner and his team in the US are …

180 Amsterdam hired Melanie Portelli as client services director. She moves to Amsterdam from Now Advertising in London, where her role spanned running client business and new business development. Prior to that, she held business director, and new business director positions for Saatchi & Saatchi (both London and Sydney) and CHI & Partners. In her new role, Portelli will be working on current clients like PlayStation and new client wins yet to be announced. "What first attracted me to working with 180 Amsterdam? Simple," said Portelli. "The passion and talent of the people working here and an impressive body of …

McKinney promoted Walt Barron from head of account planning to chief strategy officer. In his new role, Barron will oversee creative strategy, research and analytics for the agency. As head of account planning, Barron led the team that won the ESPN SEC Network account, helped grow the agency's relationship with Samsung USA and was a contributor to numerous award-winning campaigns, including the Polaris' "Duel" and the Mizuno Running's "Mezamashii Run Project." In 2005, Barron joined McKinney from McGarrah Jessee in Austin, Texas, then left to lead account planning at Peter Mayer in New Orleans. He rejoined McKinney in 2012. "He …

Pixability tapped Chris Bennett as managing director of its London office.

Belia Jimenez was named vice president of corporate research at Univision Communications.

Tyler Durbin joined Geben Communication as director of business strategy.

Helix Education hired Seth Odell as vice president of creative & marketing strategy; Pete Thornfield as vice president of marketing services; and Brett Tippetts as vice president of client services.

Dapper.tv, Believe Media's comedy division, added Alberto Belli to its directorial roster.

Searchmetrics tapped Volker Smid as CEO.