LIDA, M&C Saatchi's CRM and direct marketing agency, has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, chairman, and Victoria Fox, CEO.

Martin Garde Abildgaard joined Blink's directorial roster.

EMO Unlimited appointed Merry Scott Jones as client services director.

CloudGenix named Matt Hickey as vice president of worldwide sales.

Mike Friedin joined Peppercomm as managing director of digital.

Wrapify tapped Scott Elliot as vice president of sales. Most recently, Elliot served as vice president, sales, for Branded Cities Network.

Therapy Studios added Steve Prestemon to its roster.

Nikolaus Oberhuber was appointed vice president of sales for Cohesity's U.S. east division, Canada and United Kingdom, and Mike Kim will serve as vice president of field marketing.

S4M hired Pierre Gauthier as head of publisher management & development.

Gravity tapped Hernan Ibanez as creative director and Alex Andreyev as vice president of digital.